experience with a product or
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experience with a product or person and is willing to share their thoughts publicly. In most cases, testimonials are sought by organizations or individuals wanting to use them for positive publicity or buy-in, and the people who offer testimonials know that their stories and reactions may be shared for those reasons.
There is power in a
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There is power in a person or enterprise speaking on another’s behalf. Thus, the purpose of a testimonial is to harness that power in order to gain more business, fans, etc. Furthermore, a testimonial has a strong “human element” – the personal language and story-like structure typical of testimonials attract attention, capture interest, and stick to memory.
From their use on book
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From their use on book covers, in television commercials, among social media sites, and beyond, testimonials have become an effective method for winning readership, customers, and other types of supporters. A testimonial is an endorsement by someone who has had firsthand
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